TV commercials are still the most popular form of marketing in the world. And for good reason! They’re fun, engaging, and they can be customized to fit your company’s needs. But TV ads don’t work on their own, they need to be planned out carefully before you ever shoot a frame.
Here are some tips on how to make it work for you.
Write a compelling content brief: A written content brief is the first step in giving clear direction for your TV ad. It may sound obvious, but write down exactly what you want your final product to look and to feel like. Your scriptwriter can take this information and create a customized commercial that will draw viewers in and make them think about what you’re selling.
Give them some options: Having a number of ideas to discuss is always helpful during the creative process. Your writer may not even catch all the nuances of your business, so look through their portfolio samples to help give you inspiration for your idea. You can also run an ad competition or ask around and browse online ads that you enjoyed.
Keep it simple: Most TV ads have only around 15 to 20 seconds of actual air time. If you try cramming too much information into one spot, your audience will get confused and tune you out. Make sure that the message in your TV commercial is clear and compelling enough for people to remember it when they’re thinking about buying it.
Wait for the perfect moment: There’s a reason TV shows choose particular times to air their ads. This is where timing comes into play in TV commercial production. You can make sure you have your spot with popular programs that are relevant to your product but don’t go crazy and try showing your ad all week long. If your TV commercial can only be shown during specific shows on a limited number of channels, it makes the audience think about your product more, and they’ll pay attention.
Be dynamic: Even if you’re showing a still image in your TV ad, there may be ways to make it work for you with movement and graphics. It’s possible to create just about anything you can imagine with your TV commercial’s production, so don’t be afraid to make it exciting and interesting.
Don’t focus on advertising: It’s important not to think of your TV ad as a huge step in advertising for your company. Instead, TV ads are mainly meant to draw people’s attention and get them thinking about your product. The more you try to force it into a commercialization video, the more likely you are to miss your target audience and lose your appeal.
Get help from a professional: TV commercial production is not an easy feat. It doesn’t hurt to stop by the experts and see what they can do for you! Have your idea discussed with them before diving into any kind of production environment, so they can come up with the best solution possible. It’s important that you get what you want from your TV commercial.
There’s no wrong answer. You’ve got a product to market and are trying to decide how to go about it, but there’s more than one right answer. All that matters is which approach will make people think of your company when they see or hear your advertisement. And if it isn’t going to be positively received, then you might as well just keep your ad money for something else.
TV commercials can be a lot of fun when they’re done correctly. This is true for both viewers and advertisers! If you’re looking for help with TV commercial production, there are a number of ways to get it. You can post your request on the best freelance websites, search for agents and managers that can help you out with TV commercial production, or simply call up some local experts until you find someone who works for you. Whichever way you go about it, make sure that your TV campaign will be able to clearly communicate your message.